SIP Hai #FaydeWaliAadat
HSBC Mutual Fund has unveiled SIP Hai #FaydeWaliAadat, a digital, investor education campaign, that highlights the transformative power of SIPs in achieving long-term financial goals. A first of its kind campaign, it is aimed at educating and empowering the millennial investors in India, between 27 and 35 years of age.
India's mutual fund industry has witnessed a remarkable influx of new investors, a substantial chunk of them being millennials. Industry reports indicate that a staggering 54 per cent of new investors (approximately 85 lakhs) who started investing in mutual funds during FY19-23 were millennials (as per the May 2023, CAMS report). The SIP Hai #FaydeWaliAadat campaign is targeted at this cohort and addresses their aspirations and financial goals with a quirky tone that resonates and connects with the millennials, gently nudging them to use SIPs to build a corpus for the future.
The first digital film has been unveiled on our landing page
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