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SIP Hai #FaydeWaliAadat

HSBC Mutual Fund has unveiled SIP Hai #FaydeWaliAadat, a digital, investor education campaign, that highlights the transformative power of SIPs in achieving long-term financial goals. A first of its kind campaign, it is aimed at educating and empowering the millennial investors in India, between 27 and 35 years of age.

India's mutual fund industry has witnessed a remarkable influx of new investors, a substantial chunk of them being millennials. Industry reports indicate that a staggering 54 per cent of new investors (approximately 85 lakhs) who started investing in mutual funds during FY19-23 were millennials (as per the May 2023, CAMS report). The SIP Hai #FaydeWaliAadat campaign is targeted at this cohort and addresses their aspirations and financial goals with a quirky tone that resonates and connects with the millennials, gently nudging them to use SIPs to build a corpus for the future.

The first digital film has been unveiled on our landing page 

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Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

Risk Warning
The value of investments and any income from them can go down as well as up and investors may not get back the amount originally invested.